Cadillac F1 x Super Bowl
The Mission Begins - 2026About
Cadillac entered Formula 1 in a race against time. Rivals had decades of head start, doubts shadowed America’s place on the grid, and less than a year remained to build a competitive car.
Super Bowl weekend was our launchpad. Set to President John F. Kennedy’s “We choose to go to the moon” speech, the film framed Cadillac F1’s arrival as America’s next great mission.
Press
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Credits
Agency: Translation LLC
Creative Director: Dupree Bostic
Creative Director: Lucas Kelly
Associate Creative Director: Ross Weaver
GCD: Thiago Carvalho
ECD: Mina Mikhael
ECD: Steve Horn
Director: Sam Pilling
Editr: Paul Hardcastle
Color: Mikey Pehanich
Original Score: Max Richter
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Credits
Agency: Translation LLC
Creative Director: Dupree Bostic
Creative Director: Lucas Kelly
Associate Creative Director: Ross Weaver
Creative: Lewi Yonas
GCD: Thiago Carvalho
ECD: Mina Mikhael
ECD: Steve Horn
Photography by: Alexis Belhumeur.