DELEON
Bold Spirits, Rise - 2024About
Flow is magnetic, a force that ignites bold spirits and inspires fearless creativity. When you’re in it, you embody your most authentic self, radiating a contagious energy that celebrates originality and dares others to rise alongside you. It’s a moment where self-expression becomes unstoppable, and the world feels your presence in profound and unforgettable ways.
For this campaign, we partnered with legendary choreographer Shay Latukolan—renowned for his groundbreaking work with JUNGLE—to translate the essence of bold spirits rising into movement. Through his vision, we captured the fearless beauty of creativity in motion, proving that when energy and authenticity collide, the results are transformative.
Credits
Agency: Translation LLC
Associate Creative Director: Dupree Bostic
Associate Creative Director: Lucas Kelly
Group Creative Director: Devin Baker
Group Creative Director: Roger Hoard
Creative Lead: Gin Chen
Creative Lead: Gio Serrano
Director: Ben Strebel
Choreography: Shay Latukolan
VFX House: SHEPHERD
Prodcuer: Kristen Wiggs
Prodcuer: Georgia McClure
