Instagram | No Right Way 2022
How do we encourage creators to put themselves out there, grow their community, and
start their careers – without adding to the exhausting pressure to be perfect on Instagram?
We say fuck 🖕 you to the “right way”.
Instagram’s new campaign, No Right Way, celebrates the beautiful mess that is the creative process. Doing things the “right way” never got us very far. In fact, the pressure of getting things “right” only ends up holding us back and blocking our creativity.
How do we encourage creators to put themselves out there, grow their community, and
start their careers – without adding to the exhausting pressure to be perfect on Instagram?
We say fuck 🖕 you to the “right way”.
Instagram’s new campaign, No Right Way, celebrates the beautiful mess that is the creative process. Doing things the “right way” never got us very far. In fact, the pressure of getting things “right” only ends up holding us back and blocking our creativity.
Johannes Leonardo
Creative Directors: Jeph Burton & Hunter Hampton
Creative Leads: Zack Browne & Alfonso Ruiz
Art Director: Dupree Bostic
Copywriter: Lucas Kelly
Creative Directors: Jeph Burton & Hunter Hampton
Creative Leads: Zack Browne & Alfonso Ruiz
Art Director: Dupree Bostic
Copywriter: Lucas Kelly
No Right Way Creator Reels :15’s
We collaborated with up-and-coming Reels creators to highlight the different tools that they can use to embrace and push their creativity while exploring who they can truly become with Reels.
We also made some dynamic eye catching moving collages as another way to help promote our talented creators across social and some of the features Instagram Reels has to offer them.
