Oakley x Meta
Boundless - 2025About
BOUNDARIES DON’T HOLD YOU BACK. THEY SHOW YOU WHERE TO BEGIN.
Welcome to the Era of Athletic Intelligence -
The brainchild of Oakley & Meta’s pursuit to bring athletes globally into a new era of sport.
Credits
Agency: Translation LLC
Creative Director: Dupree Bostic
Creative Director: Lucas Kelly
Creative Director: Max Gebhardt
Creative Director: Chris Mendez
Creative: Jorydn Silver
Creative: Yotam Ohayon
GCD: Thiago Carvalho
ECD: Mina Mikhael
Director: Elliot Power & Will Dohrn
Editr: Joseph Taylor
Color: John Lowe
REFLECTIONS OOH CAMPAIGN
To launch the Oakley Vanguard glasses powered by Meta AI, we created an OOH campaign starring Kylian Mbappé and Sydney McLaughlin-Levrone that hits with the same intensity they bring to their sport.
Each lens reflection captures the grit behind their performance, paired with sharp prompts that show off everything you can ask Meta AI.
Credits
Agency: Translation LLC
Creative Director: Dupree Bostic
Creative Director: Lucas Kelly
Creative Director: Max Gebhardt
Creative: Lewi Yonas
GCD: Thiago Carvalho
ECD: Mina Mikhael
Photography by: Crowns & Owls
