PLAYSTATION x NBA2K25
Win it All - 2024About
Being a winner in NBA2K on PlayStation goes beyond the
W-L columns – every move, every play, every moment holds a win. Endless opportunities to win means there’s no limit to how often you can get that winning feeling or what those feelings can feel like.
In this campaign we brought that “winning feeling” to life by hyperbolizing every little win: from step-back threes, buzzer beaters and chasedown blocks, NBA2K25 on Playstation takes a gamer to their wildest dreams.
Credits
Agency: Translation LLC
Associate Creative Director: Dupree Bostic
Associate Creative Director: Eyob Yirgou
Group Creative Director: Mina Mikhael
Group Creative Director: Steve Horn
Art Director: Lewi Yonas
Copywriter: Kaleb Mulugeta
Director: Rich Hall
VFX Coordinator: Oliver Caiden
VFX House: NOISE
Executive Prodcuer: Diane Hill
Prodcuer: Becks Parra
