RAY-BAN | META
The Art of Downtime feat. Coco Gauff - 2023About
When Ray-Ban and Meta joined forces, they took Smart Glasses from a novel gadget to the most-wanted fashion tech – and introduced a new way to seamlessly capture, share and listen via your glasses.
We worked closely with Women’s US open champion and tennis phenom, Coco Gauff as she showed us how staying present during downtime is just as important as any match.
So, instead of showing the world “Coco Gauff the Tennis Champion” we crafted a raw, authentic, and thoughtful film that celebrated and showcased a side of her that the world isn’t used to seeing.
Credits
Agency: Translation LLC
Associate Creative Director: Dupree Bostic
Associate Creative Director: Lucas Kelly
Creative Director: Jacob Norremark
Directors: Rodrigo + Nono
RAY-BAN | META
The Art of Downtime feat. Erykah Badu - 2023About
When Ray-Ban and Meta joined forces, they took Smart Glasses from a novel gadget to the most-wanted fashion tech – and introduced a new way to seamlessly capture, share and listen via your glasses.
We worked closely with the Queen of Downtime, Grammy-award winning style icon, Erykah Badu as she showed us how staying present during downtime is just as important as any match.
Instead of showing the world “Erykah Badu the Musician” we crafted a raw, authentic, and thoughtful film that celebrated and showcased a side of her that the world isn’t used to seeing.
Credits
Agency: Translation LLC
Associate Creative Director: Dupree Bostic
Associate Creative Director: Lucas Kelly
Creative Director: Jacob Norremark
Director: Chas Todd